WordPress Migration Services

Migrating a website to WordPress is more than simply moving files.

A proper migration preserves content, structure, search visibility, and performance while ensuring the new site is stable and easy to manage.

I plan migrations around the structure of your existing website, preserving important URLs, content and SEO signals while rebuilding what needs to be improved. The result is a WordPress site that is easier to manage, extend and maintain.

When Does a WordPress Migration Make Sense?

Website migration is ideal for organisations that:

• have outgrown platforms like Wix, Squarespace, or Webflow
• have an ageing or difficult-to-maintain WordPress website that needs to be rebuilt on a cleaner foundation
• need greater flexibility and control over their website
• want a faster, more scalable WordPress system
• want to preserve existing content and search visibility during the transition

The goal is to move your website safely while improving the underlying structure and long-term reliability.

What a Migration Includes

Typical migration steps include:

• auditing the existing site before migration
• transferring pages, posts and media
• recreating or improving the website structure in WordPress
• rebuilding design and layouts where required
• preserving existing URLs where appropriate
• creating 301 redirects for changed URLs
• preserving page titles, metadata and other important SEO elements
• checking internal links and forms
• testing responsive behaviour, functionality and performance
• launch and post-migration checks

This ensures the new WordPress website performs reliably from day one.

Preserving SEO During Your WordPress Migration

Moving a website can affect search visibility if URLs, metadata, internal links, or redirects are not handled correctly.

Before migration, the existing website structure is reviewed to identify the pages, URLs, content, and SEO information that need to be preserved. Wherever possible, existing URLs are maintained. When a URL needs to change, a permanent 301 redirect is created to point visitors and search engines to the correct new page.

The migration also considers page titles and metadata, internal links, image information, and the overall site structure. Once the new WordPress site is live, important pages and redirects are checked to identify broken links or other issues that could affect crawling and indexing.

While some temporary fluctuation in search rankings can happen after any website migration, a structured approach helps preserve the SEO foundation your website has already built.

Platforms I Can Migrate to WordPress

• Wix → WordPress
• Squarespace → WordPress
• Webflow → WordPress
• Existing/legacy WordPress → rebuilt WordPress
• Other CMS or custom sites → assessed individually

Migration Experience

Women Empowered — Legacy WordPress Rebuild

An ageing WordPress website built with WPBakery needed to be brought onto a modern setup without losing its existing content. I rebuilt the site using Divi while preserving around 80 existing articles and reorganising parts of the website into a more structured WordPress system.

The project included rebuilding the page layouts, retaining the existing content library, and introducing a dedicated event structure to make future content easier to manage.

Migration is often combined with other improvements.

You may also explore:

• WordPress Development — building a new structured website
• WordPress Website Design — refreshing the visual design
• WordPress Maintenance — keeping your website updated and secure

• WordPress Performance & Technical SEO 

These services ensure your website continues to perform well after migration.