A Fast, Structured WordPress Platform for Your Business
A WordPress website you won't outgrow.
Fast WordPress builds, structured like a system, easy to update, hard to break.
Refined →
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The Art of Building It Right
Websites get harder to manage when structure comes second.
A website often starts simple. Then the business grows. New pages are added, content gets repeated in different places, functionality is layered on, and small changes begin to require more work than they should.
I approach WordPress differently.
I think about the structure first: how your content relates, what needs to be reusable, what you should be able to manage yourself, and how the website might need to change as your business evolves.
The result is a website that doesn't just work at launch. It stays organised, manageable and ready for what comes next.
Selected Projects
Real projects. Real systems.
Every project is different, but the goal is always the same:
to turn a website into a clear, structured system that supports the client’s business.
Below are examples of recent work.
GEORGIE MULLEN
Evolving an established website without starting again
A visual rebrand, custom Amazon API integration and domain migration while preserving years of existing content and functionality.
WOMEN EMPOWERED
Bringing a legacy WordPress website into the present
A complete rebuild that preserved years of existing content while introducing a more structured, maintainable way to manage pages and events.
COSTA DEL SOUL
Moving a website without losing what keeps the business running
A WordPress, hosting and domain migration that preserved the existing Google Workspace email setup throughout the move.
Trusted by education, property and creative brands across UK & Europe
HOW I BUILD
Built for the people who use it after launch.
01
Easy Editing
Content structured around the way you actually manage your website. Clear, controlled and difficult to break.
Change content without calling a developer
- Your website should be manageable by the people who actually use it. I structure the editing experience around your content, so everyday changes are straightforward without exposing parts of the website that are easy to break.
02
One Source of Truth
Reusable content keeps information consistent wherever it appears across the website.
Update once, not everywhere
- When the same information appears in several places, you shouldn't have to maintain several copies of it. I structure reusable content so a change can automatically appear wherever it's needed.
03
Built to Evolve
A considered structure makes it easier to add new content, features and integrations as your needs change.
Grow without rebuilding everything
- Businesses change, and websites need to change with them. A considered structure makes it easier to introduce new content, functionality and integrations without having to rethink the entire website every time.
04
Built to Perform
Performance, responsive behaviour and technical quality are considered throughout the build.
Stay fast and reliable as you grow
- Performance, responsive behaviour and technical quality aren't extras added at the end. They're considered throughout the build so the website remains reliable as content and functionality increase.
ABOUT
I'm Matei, the person behind The WP Specialist
When we work together, you're working directly with the person designing and developing your website, from understanding what you need through to the final build.
My background combines development with a strong interest in design and structure, so I tend to look at a website from both sides: how it works behind the scenes and how clearly it communicates to the people using it.
I like keeping the process collaborative, straightforward and practical. I'll explain the technical decisions when they matter, without expecting you to speak WordPress.
Custom WordPress Development
Websites built around your content, workflows and business requirements.
Custom Functionality & APIs
Plugins, integrations and functionality when off-the-shelf WordPress isn't enough.
Migrations & Rebuilds
WordPress migrations, legacy rebuilds, hosting moves and platform migrations.
Care & Improvements
Ongoing development, troubleshooting, audits and improvements for existing WordPress websites.
Process Timeline
1. Discovery
goals, content + requirements
We start by looking at your business, your audience and what you need the website to achieve.
We'll go through your existing content, workflows and any problems with your current website, so I can understand what needs to change and what is worth keeping.
2. Structure
content, navigation + SEO foundations
Before thinking about how the website looks, I work out how it needs to function.
Pages, content relationships and navigation are planned around what your visitors need to find and what you need to manage, creating a clear foundation for both usability and SEO.
3. Design
layout, typography + visual direction
Once the structure is clear, the visual direction takes shape.
Typography, spacing and layouts are developed around your brand and content, creating an interface that feels considered without getting in the way of what people came to your website to do.
4. Development
WordPress, custom functionality + performance
The approved direction is turned into a responsive WordPress website.
I build reusable components and structured content where they make sense, add any custom functionality or integrations you need, and consider performance throughout the development process.
5. Launch & Care
testing, handover + ongoing support
Before launch, the website is tested across devices and the final details are refined.
I'll show you how to manage the parts of the website you need to update. And when you need changes, improvements or ongoing maintenance later, I'm still here to help.
Performance & SEO Results
Page Speed (LCP)
Largest Contentful Paint on 4G
Measured across recent launches — faster than 90% of typical WordPress sites.
Accessibility
Accessibility Score (WCAG 2.1 AA)
Clean code and semantic structure ensure inclusivity and easy navigation.
Technical SEO
SEO Health & Schema Coverage
Validated JSON-LD, clean sitemaps, and search-friendly markup built in.
Trusted by founders, creatives, and small businesses
Matei did a great job migrating our entire website from scratch. Hiring him for this project was a great experience. He is a very technically capable developer who delivered beyond our expectations.
When faced with new requirements, his proficiency and flexibility were key; he successfully executed complex features he hadn’t tackled previously. Furthermore, his professional conduct was excellent: his reliability and communication – always clear, fast, and proactive – made the whole project easy.
The finished product speaks for itself: the design is clean, easy to use, and operates great. We wholeheartedly recommend Matei to any team seeking skilled web development talent.
I am very satisfied about the collaboration with Matei. He is a serious person and procreative. He successfully completed the tasks with professionalism and good quality. I will be very happy and grateful to work with him anytime.
Working with Matei was a pleasure! Communication was clear and easy throughout the process, and he made valuable updates to my website in just a few days. He also resolved a few background issues I’d been struggling with for a while. I’m really happy with the results and would definitely hire him again for future projects.
Matei brought structure and clarity to our digital setup. The site is faster, easier to manage, and finally consistent.
Pricing Ranges
Every project is quoted individually, but to guide your planning:
A custom WordPress website costs more than Wix or Squarespace because you’re not renting a generic template, you’re investing in a fast, scalable site you fully own and that’s built specifically to grow with your business.
Starter Package
from- Small businesses or personal brands needing a professional, fast website.
- ✓ 5–7 custom sections built as reusable components (no templates)
- ✓ Mobile-first responsive layout
- ✓ Custom fields for easy content editing
- ✓ Core SEO setup (titles, metadata, sitemaps)
- ✓ Speed optimization + security setup
- ✓ Basic launch support + short training session
Business Package
from- Growing businesses that need a full-scale, content-driven website.
- ✓ 8–12 custom pages designed and built from scratch
- ✓ Blog integration with category templates
- ✓ On-page SEO optimization (schema, internal links, OpenGraph tags)
- ✓ Enhanced animations, scroll and hover effects
- ✓ Performance and accessibility testing
- ✓ 1-month post-launch care + backup configuration
Complex / Bespoke Package
- Projects requiring advanced functionality or integrations
- ✓ Memberships, gated content, or role-based access
- ✓ Custom plugins or API integrations (e.g., education, property, booking systems)
- ✓ Dynamic data models with custom fields & post types
- ✓ Multi-language or multi-site setup
- ✓ Full documentation + handover training
- ✓ Ongoing support & maintenance options available
All packages include: ✅ Custom responsive design ✅ SEO-ready build ✅ Training & full ownership rights
Maintenance & Care
from 450 (GBP/EUR) / year
For clients who want peace of mind, ongoing updates and reliable support.
- Monthly WordPress core, theme, and plugin updates (tested before applying)
- Weekly backups + rollback plan
- Uptime and security monitoring
- Minor content or styling edits (up to 1 hour / month)
- Quarterly performance + SEO health check
- Priority email support within 24 hours
Frequently Asked Questions
How much does a custom WordPress website cost?
It depends on your needs. Most projects fall between £800 and £5,000, depending on complexity, number of pages, and functionality. I’m happy to provide a free consultation and custom quote.
Will I be able to update my own content?
Absolutely. I build your site so you can easily edit text, images, blog posts, and products without needing a developer. You’ll also receive documentation or training if needed.
Do you offer support after the site is live?
Yes. I can provide post-launch support, ongoing maintenance, or hand off your site fully with guidance. You choose what works best for you.
Can you migrate my existing website to WordPress?
Yes. I handle smooth, SEO-safe migrations from Wix, Squarespace, static HTML, or older WordPress setups with zero downtime and all content preserved.
Do you offer e-commerce or multilingual websites?
Yes. I build online stores using WooCommerce and multilingual sites using tools like WPML or Polylang. We’ll choose the right setup for your business goals.
What’s the typical turnaround time?
Most projects take 2–6 weeks, depending on scope and content readiness. I’ll always provide a clear timeline up front.
I don’t know what I need. Can you still help?
Definitely. I’m happy to guide you through the options and help define what your business needs most. Let’s figure it out together. No pressure.
Do you work UK-wide?
Yes, I work with clients all across the UK and Europe, from local small businesses to nationwide organisations. Most projects are managed online, which means location isn’t a barrier. I can also arrange video calls to discuss your project in detail wherever you are based.
What’s included in SEO setup?
My SEO setup covers the essentials to help your website get found by the right audience, both on traditional search engines and within AI-driven discovery tools. This includes:
- Implementing AI-Optimized SEO (AIO) practices so your site is understood and cited by AI assistants
- Optimising page titles and meta descriptions
- Setting up clean, keyword-friendly URLs
- Adding alt text to images
- Configuring heading structure for readability and search engines
- Integrating Google Search Console and Google Analytics
- Adding structured data and schema markup for better rich-result and AI visibility
Let's talk about what your website needs next.
Tell me what you're working with, what's not working, and where you want to take it. Write it down or book a call, whichever works better for you.
Tell me about your project
Share what you need, your goals and any problems you're trying to solve. I'll get back to you within 48 hours with my thoughts on the next step.