— project 2025
This project was delivered as part of my Small Business Website Design UK service, combining custom WordPress development with targeted on-page SEO.
Problem
The client needed a user-friendly custom WordPress form that could calculate stamp duty fees dynamically based on property price and buyer type. The goal was to help users understand potential costs quickly and clearly, supporting more informed financial decisions without the need for manual calculations or external tools.
The calculator also needed to integrate naturally into the existing website design and remain easy to use across desktop and mobile devices.
Solution
I designed and developed a custom WordPress stamp duty calculator, built as a bespoke form and integrated directly into the site’s theme. The form was styled using custom CSS to match the brand’s visual identity and ensure consistency across all screen sizes.
Behind the scenes, I implemented custom calculation logic using conditional formulas to account for different buyer scenarios, including standard buyers, first-time buyers, and additional property purchases. The calculator responds instantly to user input, updating results in real time without page reloads.
The structure was kept lightweight and accessible, with clear labels, readable outputs, and an intuitive flow that makes the calculation process easy to follow.
Technical Highlights
- Custom WordPress development for a UK property website, focused on usability and lead generation
- Bespoke stamp duty calculator built as a custom WordPress form, integrated directly into the site theme
- Dynamic calculation logic covering standard buyers, first-time buyers, and additional property purchases
- Real-time results updating instantly based on user input, without page reloads
- Custom CSS styling to match the luxury property brand and ensure visual consistency across devices
- Accessibility-focused form structure with clear labels, readable outputs, and intuitive user flow
- Targeted on-page SEO enhancements aligned with UK property search intent
- Improved user engagement and reduced inbound enquiries related to stamp duty costs
Result
The custom WordPress form on thamesresidential.com significantly improved user engagement and reduced the number of client enquiries related to stamp duty fees. Visitors could quickly access accurate information without friction, saving time for both users and the client.
The calculator became one of the most visited and interacted-with features on the site, adding clear value to the user experience while supporting trust and transparency.
Custom WordPress development for a UK real estate website, featuring a bespoke stamp duty calculator with dynamic, real-time calculations. The solution improves user engagement, supports informed property buying decisions, and strengthens on-page SEO for property-related searches.
Mobile view
Service summary (for reference)
Custom WordPress development for a UK real estate website, featuring a bespoke stamp duty calculator with dynamic, real-time calculations. The solution improves user engagement, supports informed property buying decisions, and strengthens on-page SEO for property-related searches.